Developing a brand identity for the German Olympic team.
In the past, the national team has always competed under the banner of the German Olympic Sports Confederation (DOSB). Now, for the first time in the history of the Federal Republic of Germany, they have their own brand identity. This not only helps strengthen team spirit and gives the fans something to rally around, but also visibly sets the athletes apart when competing. The new logo is open, dynamic, competitive and confident. Team Deutschland has successfully stepped out under this new banner since the 2018 Winter Olympics in Pyeongchang.