Producing an online video that showcases the Volkswagen T-Roc R as a powerful and agile vehicle with perfect grip.
For the digital Volkswagen Magazine and social media channels, we crafted a video that compares the T-Roc R to the sport of bobsleigh. For both, power, focus and control are key. To make it happen, loved accompanied Austrian bobsleigh pilot Benny Maier and his team during training for the 2020 World Championships on one of the world’s most challenging tracks at Altenburg in the German state of Saxony. Shots from the contenders’ training sessions were interlaced with high-performance sequences of the T-Roc R on ice and snow. While the edits lay down a rhythm, the sound design sets the beat thumping. Echoing the athletes’ ever faster breathing, the pulsating acceleration of images coupled with the dense musical quality of an atmospheric soundscape bring “Speed, Power and Control” to life.
2020 Art Directors Club Germany (bronze)
2020 Astrid Award for Design Communications (bronze)
2020 Best of Content Marketing (gold)
2020 DIE KLAPPE, German Marketing Association award (bronze)
2020 Red Dot Design Award (3 x)