Audi Sport – Brandbook Rodeo
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Producing a brand film for various communications channels as part of the Audi Sport brand book coverage. The setting: a rodeo in Denton, Texas. The stars: horse power, rodeo riders and the Audi RS 7.

By highlighting parallels with rodeo events—one of the world’s most extreme sports—the film “Rodeo” captures the tug-of-war between forces and their mastery in an Audi RS model. A team comprising camera operator, photographer and writer followed the cowboys and their horses over the course of the four-day show. Grainy, slow-motion shots capture the animals’ power and the riders’ steely resolve. These are interlaced with sequences of the 580-horsepower Audi RS 7 racing.

Awards
2017 Art Directors Club Germany (bronze, silver, 2 x gold)
2017 Best Of Content Marketing (silver)
2017 German Advertising Film Awards (gold)
2017 DIE KLAPPE, German Marketing Association award (bronze, silver, gold)
2017 Red Dot Design Award (Best of the Best)

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