Developing a corporate design for Sartorius, one of the biggest names in the biopharmaceuticals and life sciences industry.
Sartorius has evolved from a product-driven supplier into an innovative partner to the biopharmaceuticals industry. To mark this evolutionary journey, the company has fundamentally reinvented itself. The new Sartorius brand promise is “Simplifying Progress.” Each element of the new corporate design is drawn directly from this guiding principle.
Starting with the logo, all assets have been given as minimal yet innovative a look as possible while at the same time lending them a clear-cut, intelligible, flexible aesthetic. The corporate design thus visualizes Sartorius’ ultimate objective: making affordable, new medications available to all by way of simple processes and innovative solutions.