ReThinkingPaper is both Steinbeis Papier’s new slogan and the philosophy behind the company’s entire new corporate design.
A pioneering business that has made its paper from 100-percent recycled materials from as far back as 1976, Steinbeis Papier has garnered numerous prizes and awards for its fully integrated factory. The low-carbon production processes are energy-efficient and conserve resources. With loved as its lead agency, Steinbeis Papier has undergone a complete rebranding. The first step was a strategic consultation, which laid the groundwork for the company’s positioning and fresh brand identity. Building on that foundation, we systematically developed a new corporate design, including product names and packaging. Following, we created a new 360-degree communications concept.