Designing and executing a campaign focusing on OOH, digital OOH and above-the-line digital to coincide with the launch of the new Steinbeis Papier web shop.

To promote the launch of the new digital sales channel rethinking-paper.de, an out-of-home, digital out-of-home and above-the-line digital campaign were created. The campaign was built around punchy headlines that relied on a simple but striking mechanism and were set against a white background. We selected OOH and digital OOH sites in Hamburg based on their visibility and likelihood to attract the attention of relevant SMEs. Digital agency upljft supported loved on the digital side and created the campaign ads for Facebook, Instagram and LinkedIn.