Training a spotlight on how German shoe retailer Görtz offers so much more than the competition – more service, more choice, more passion for its products – with the “power of 2” campaign.

For the fall/winter campaign, loved communicated the “more …” key message through copy and images under the “power of 2” banner. The content appeared at the POS, on social media and the Görtz website. Lively, inviting images centered on the products drove home the brand message and were accompanied by variations on the “power of 2” copy written for each motif.