Developing a corporate design as well as designing and executing an annual report for the Joachim Herz Foundation.
The Foundation promotes both access to knowledge and its impact by engaging in projects and initiatives to enhance the role of education, science and research. This is why “knowledge is freedom” encapsulates the Joachim Herz Foundation’s purpose and forms its brand core. Together with a clear-cut design and innovative illustrations, the heart of the corporate design invokes one of the founder’s own ideas – a young horseback rider symbolizing new departures, freedom and dynamism. The content of the annual report is structured around the Foundation’s three key program areas. Theoretical and complex scientific content is made easier to grasp and infused with emotion by linking it directly with people. Neat, clean and visually appealing, the infographics used are adapted to suit each individual case.