Edelweiss – Packaging

Development of flanking communications for the new food concept of Swiss airline Edelweiss. As a way of whetting appetites for where they are headed, passengers are served in-flight meals typical of those destinations. This unique experience has been molded into a purpose-built design concept bannered “Feast above the clouds”. Here, graphic elements from air travel and culinary culture combine to create an imaginative world that is echoed throughout the tableware on board.

XS - 500px
S - 700px
M - 1000px
L - 1300px
XL - 1600px