International lead agency for Audi marketing content
Loved designs, plans, executes and distributes international branded content as well as campaign-driven content for Audi across various channels. Using an integrated, creative planning process as a springboard, loved creates editorial-style content that adds currency to the Audi brand goals through appealing, informative and entertaining materials for all marketing activities and channels. Over the past twelve years, this has included the Audi Magazine, which had a global print circulation of 13 million, the Audi Magazine app as well as articles for the audi-magazine.com, audi.com and progress.audi websites. A purpose-built content platform allowed copy, photos, videos, layouts and other assets to be distributed to 74 international Audi markets, which published the content in 44 different languages.