Under the motto “Stronger together”, C&A once again positioned itself publicly as a strong LGBTQI+ ally. loved translated this into a visual concept for the Clockhouse campaign.

Every year, Pride Month is an opportunity to embrace all the colours of the rainbow: a matter of course for the C&A brand, where diversity is fundamental. With a cast ranging from cis to LGBTQI+, all studio shots were taken against backgrounds that are part of the Pride flag. Everything about this campaign is colourful: the models, the colour scheme, the PRIDE Collection from C&A. The profits from the latter go to the IGLYO organisation, which campaigns for the rights and needs of queer young people.