Together with C&A, we developed a 360-degree campaign for the Back to School Collection 2023: We filmed in two schools in Lisbon for television and experienced a manga adventure with super cool kids. The idea comes from the collection inspired by manga styles: Our Hero Kids suddenly transform into manga heroes in the middle of a school day. They start the new school year confidently and with lots of fun – all wearing the Back to School Collection from C&A, of course: You do the school, we do the cool!